Relationship Marketing Essay The term relationship marketing implicitly recognizes the importance of both the buyer (the customer) and the seller in the marketing blogger.comted Reading Time: 4 mins Relationship Marketing is a concept that is developed based on identifying customer needs. The Organization will identify the needs of the customers and develop every activity based on such needs. The entire value system of the organization will be carried out based on the ability to satisfy customer needs. In this concept it is seen that the customer is taking the center of attention, much priority is Relationship Marketing Essay. Words10 Pages. Relationship marketing has become a dominant form of marketing theory in recent times. It has evolved from other forms of marketing and has countless benefits for businesses that use the relationship strategy. It is limitless in the type of businesses it can be adopted by with new technology and media making it even more popular
Relationship Marketing Essay - Words | Bartleby
The term relationship marketing implicitly recognizes the importance of both the buyer the customer and the seller in the marketing process. Marketing, according to this perspective, was not equivalent to merely selling a finished product to a passive audience who lacked input; rather, marketing, to be most effective, needed to encompass a much broader range of activities that extended far beyond the traditional marketing department and it needed relationship marketing essay involve more players, including customers.
As a new breed of marketers stressed, it was essential that customer feedback be more fully incorporated into the planning and execution of marketing initiatives. This emphasis on the critical roles played by customers not just sellers in the marketing process led to the rise in the s of the term relationship marketing. According to this dogma, organizations, relationship marketing essay, if they expected to be successful, needed to build long-term relationships with their customers.
The tasks of listening to customers and keeping them engaged and satisfied were heralded as not only good for relationship marketing essay profits but also socially responsible business practices and hence also good for consumers and society writ large. The term relationship marketing, like customer lifetime value, conveys the importance of customer retention.
Marketing is not solely about making a one-time sale to relationship marketing essay customer. In the s, Henry Ford famously said that a customer could have a car in any color relationship marketing essay wanted, as long as it was black.
Competitors like General Motors rushed to fill the void in model designs. The buyer-seller relationship, relationship marketing essay, however, does not end at the point of purchase, relationship marketing essay. Extended warranties, customer service telephone lines, satisfaction surveys, and installment plans are just several of the ways the relationship evolves and builds after the sale is consummated.
A customer satisfied with the post- purchase experience presumably is much more likely to buy from the same manufacturer again when down the road, he finds himself in the market for a new product to replace the old one. The term relationship management remains popular today, although the concept is broadening to include more parties than strictly the buyer and seller.
Organizations are engaged in many relationships, such as with vendors, suppliers, and other stakeholders. Today, a growing number of organizations are beginning to appreciate more fully the importance of nurturing these relationships, relationship marketing essay, too, and moving them from a short-term, often adversarial orientation to a long-term, mutually beneficial relationship basis. This example Relationship Marketing Essay is published for educational and informational purposes only.
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Relationship Marketing is a concept that is developed based on identifying customer needs. The Organization will identify the needs of the customers and develop every activity based on such needs. The entire value system of the organization will be carried out based on the ability to satisfy customer needs. In this concept it is seen that the customer is taking the center of attention, much priority is Relationship Marketing Essay. Words10 Pages. Relationship marketing has become a dominant form of marketing theory in recent times. It has evolved from other forms of marketing and has countless benefits for businesses that use the relationship strategy. It is limitless in the type of businesses it can be adopted by with new technology and media making it even more popular Relationship Marketing Essay The term relationship marketing implicitly recognizes the importance of both the buyer (the customer) and the seller in the marketing blogger.comted Reading Time: 4 mins
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